Hello everyone! I’m so excited to share my first outfit post since my rebrand. This one is featuring a nude, blush neutral outfit. I did a major upheaval on my Instagram and other social accounts. I’m trying to fit more into an aesthetic rather than posting a wide variety of colorful, random things. Now every time I post something, I have to ask myself, “is this on brand?” It’s kind of a funny concept to live by because Instagram is supposed to be a quick and effortless thing – hence the “insta” part. In reality, for me and most influencers, posting a single time on Instagram is a 30-minute process.
There is the photo editing, the linking of products, pre-organizing your feed, writing the captions, adjusting hashtags, and so much more. Nothing about Instagram is instant anymore. Since I have been so frustrated with this app lately, I have been focusing on other aspects of Stop, Drop & Vogue. I have rebranded, I’m working on a new logo, and I doubled my website traffic and tripled affiliate clicks.
Although my total social following has grown, I just can’t seem to figure out the ‘gram game anymore. I don’t want to look at Instagram as a thorn in my side, but it really has been. I lose followers on the daily. I don’t know how to grow organically on this app any more. I don’t want to spend nearly $1,000 on giveaways to grow. There must be a way.
This is my plan: I’m going to stop looking at the numbers, stop comparing, and just be myself. In a society where numbers are everything (age, weight, height, test scores, bank account status) now we must add in the stress of how many followers we have on social media. Sounds like an episode of Black Mirror. Anyways. In this new year I want to be more honest and open with you all. Thank you for being my supporters, you give me the strength to pursue this more than you know. Every comment and message makes my heart swell. I can’t wait to show you all what I have in store for you.
It’s Taylor 2.0.
Photogtaphy by Tysha Hallman