In the words of the Rihanna herself, “Fenty Beauty was created for everyone: for all women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That is the real reason I made this line.”
I am SO excited about the launch of Rihanna’s beauty line, Fenty Beauty. What’s great about this makeup brand is that it promotes diversity, and it is a great resource for women of color. People of color are often overlooked by the makeup industry. It is really hard for women with darker skin to find a shade that will match, and after seeing 40 beauty gurus try Rihanna’s 40 shades, your mind will be blown by how diverse her products really are.
Shop Fenty Beauty:
All images via Fenty Beauty
The celebrated pop star didn’t just slap her name on a product and upcharge it to sell her brand. Instead she worked incredibly hard to address problem within the beauty that affected many women like herself.
“I wanted things that I love, Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’” – Rihanna, via Refinery29
She is doing what no other makeup brands have done before (well they may have apathetically attempted, but never succeed), which is getting women of all races and backgrounds excited about the same product. I have to say it again – 40 SHADES, LADIES! Just look at the shade spectrum.
When was the last time you were in Sephora and saw a white woman, a mixed woman, and a black woman holding the same brand of foundation all saying, “Finally a color match!”
Here is a breakdown of the F-A-C-T-S. Some of these facts may blow your mind, but with this recent makeup launch I know anything is possible. That’s what we call breaking down barriers 😉
1. Rihanna has been working on her Fenty Beauty line since 2016. That’s an entire year of production, testing and creation. Clearly Rihanna wanted something special and not a get-rich-quick quick formula to sell.
2. The Fenty Beauty Instagram account confirmed that the products are cruelty-free.
3. She signed a deal with the Kendo division of LVMH, which also produces Marc Jacobs Beauty and Kat Von D Cosmetics. Loving that she fueled her passion with credibility – that her products will be above and beyond quality. I wouldn’t explect anything less from RiRi.
4. Shocker – Fenty is Rihanna’s real last name. Her full name is Robyn “Rihanna” Fenty.
5. Several of the octagon-shaped products contain magnets in the packaging, so when connected they create a honeycomb shape, ensuring that everything product sticks together.
6. There was such demand for Fenty Beauty that the entire selection of the darkest shades immediately sold out. Not only are darker skinned people celebrating this line, but albino beauty lovers adore it also!
7. The face of Fenty is model muse Duckie Thot. She is on the very end of the Fenty Beauty shade spectrum, and would probably never be a muse to promote a makeup brand if it weren’t for this inclusive and diverse beauty line.
When you have a team dedicated to discovering and creating colors that will compliment all shades across the spectrum, you can only expect the best outcome. With a great range of products for an initial launch; there are 40 shades of foundation, multiple highlighting stix, and contouring stix that come in so many customizable variations. I’ve got my eye on the Linen, Amber, Starstruck set because I’ve been looking for a really light highlighter glow.
In total there are 91 different variations of Fenty Beauty products available for purchase. I can’t wait to try out the foundation and highlighter, which I am ordering this weekend. Below you can browse the entire collection and I suggest you act quickly since it is clearly in high demand and selling out fast. One last note – three cheers for Rihanna for making such a fabulous makeup brand than women of all colors can celebrate. You the real MVP, RiRi.
**Oh and guess what? Rihanna just announced a new Holiday Collection that will be released Oct 13th, 2017! Scroll to the bottom to see the promo!
Nicole LeffewSeptember 22, 2017
First of all I love her. I can’t believe there’s 40 shades. I heard it’s amazing! I can’t wait to try.
AnnaSeptember 22, 2017
First, I really love the packaging. 2nd, I absolutely love the vast variety of shades for every skin type! I really need to try this line! Thanks for sharing! XO ~Anna http://www.pepperedinstyle.com
Stuart BrazellSeptember 23, 2017
I am so excited for this! Team RiRi always!!
SydneySeptember 24, 2017
Sounds like a great line. I will be definitely checking this out.
KileenSeptember 25, 2017
I’ve heard so much about Fenty and the collection looks amazing!
cute & little
MaggieSeptember 25, 2017
I have been hearing great things about Rihanna’s beauty product collection! Need to test it out
Austen TosoneSeptember 25, 2017
Dying to try this! Loving that Riri is being inclusive.
jillSeptember 25, 2017
Oooooh I’ve never heard of this before- excited to give it a try! 40 shades!! Thanks for sharing! XO
MichelleSeptember 25, 2017
This line looks amazing! I’m dying to get my hands on some of these…
dawnSeptember 25, 2017
Wow thats amazing! I’ve been hearing all about this line. I definitely want to try it out!
ChloeSeptember 25, 2017
Yes! I was so excited when I heard about this! Definitely picking up a foundation! 🙂
xo, Chloe // https://funinthecloset.com/boho-babes-fall-transitions/
CandaceSeptember 25, 2017
I don’t think I’ve ever used a concealer like one from the Fenty line. It’s a lot less messier in stick form and it’s super hydrating on my dry skin. Rihanna has earned even more brownie points with this new line from me!
Kachet Jackson HendersonSeptember 26, 2017
I am so late to the game on this entire line, but I am looking forward to trying it out, especially the holiday collection. Finding the right shade for my skin has been an odyssey but now it won’t be! Kudos to Rihanna for taking what Iman started and making it work for this generation!
Anna EnglishSeptember 26, 2017
I love the packaging and pricepoint for her new line!
MaggieSeptember 26, 2017
I am kind of obsessed with this philosophy!! I am definitely going to support the line!
Sandy a la ModeSeptember 26, 2017
It’s amazing how many shades there are! I’m thinking I’m going to have to try some of these products!
TsukiakariSeptember 27, 2017
Hi! Great post and I love your photos!
Have a lovely day!
mindy thompsonSeptember 27, 2017
Wow this line looks amazing! I’ve never heard of it, but now NEED to try! Xo Mindy
AngelleSeptember 28, 2017
I’ve heard great things about this brand!!! Thanks for all the info. Need to try it out!!!
Shelby BackSeptember 28, 2017
bravo for the diversity! I hate it when I see a makeup line with minimal color range! I can’t wait to try this line!
Laura || Walking in Memphis in High HeelsSeptember 28, 2017
Her mindset is going to take her SO many places for her beauty line. Thinking of products that work for everyone not just skin color but skin type too. LOVE HER. I want to see those eyeshadows, so excited!
Tristan DenningtonOctober 2, 2017
I haven’t tried this line yet, but I keep hearing amazing things! The packaging is so pretty!
Natasha StonekingOctober 2, 2017
i’m going to have to try these out… loved your recap of the line!!!
LindsayOctober 3, 2017
I am so impressed with the number of shades available! I need to give this line a try
Tif @ Bright on a BudgetOctober 3, 2017
I’ve heard such great things about Fenty from everyone who has tried it! I want to try the highlighter.
LaurieOctober 24, 2017
Omg 40 shades! That’s amazing. Hope to try it soon x