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MOVING IMAGES: Balenciaga by Nicolas Ghesquière

“Photography-and-animation duo Pamela Reed and Matthew Rader of Reed + Rader use the phrase ‘augmented reality’ to describe their work, which is part high-concept fashion photography, part digital video. For W, they animated runway looks with models playfully moving alongside futuristic graphics. ‘Fashion has always been great at dreaming up fantasies with whimsical characters,’ Reed says.”

Posted on August 17, 2012   (♥ 35)   › wmagazine.com  

+ Balenciaga  + Matthew Rader  + Nicolas Ghesquière  + Pamela Reed  + W  + Kristy Kaurová   

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    Balenciaga by Nicolas Ghesquière
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    Balenciaga by Nicolas Ghesquière
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  16. imnotsurewhattowritehere said: I love Balenciaga, but these gifs annoy me so much. Especially the first one.
  17. clockworklychee said: model to the right is Kristy Kaurová i cant tell the others D:
  18. stopdropandvogue posted this